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As influencer marketing has exploded in popularity, PR and marketing pros may be tempted to purchase a list of top influencers in their brand categories. A list of social media influencers with large numbers of followers and social sway seems to offer a convenient...
Developing business relationships with people on social media who have modest numbers of followers may seem counterproductive to many marketing and PR professionals. Why develop content with someone who has 10,000 followers when you could work with a celebrity who has...
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
Micro-influencers deliver seven times more engagement on Instagram than influencers with more followers, according to new research. The influencer marketing platform SocialPubli.com analyzed the last three campaigns completed by more than 100,000 influencers...
Two years ago, Facebook admitted it had drastically overstated video views on its platform. Its miscalculation inflated average viewing times by 60 to 80 percent, it admitted. Now, advertisers suing Facebook say the social media network knew about the erroneous...
