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Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
The expansion of Facebook’s section for local news and discussions could offer substantial benefits for local publishers as well as public relations and marketing professionals with local angles to promote. Facebook first started testing its “Today...
The just-released B2B Content Marketing 2019: Benchmarks, Budgets and Trends report from MarketingProfs and the Content Marketing Institute offers a wealth of statistics and insights. Understanding industry trends and best practices of leading B2B content marketers...
Surveys offer a valuable tool to better understand how customers feel about a brand, the company’s products and how they compare to competing products. That information helps brands improve products and market their wares more effectively. To collect data that’s...
Nestlé India hopes to finally recover fully from its 2015 PR crisis caused by charges of excess levels of lead in its Maggi noodles. It’s been a long slurp. Once the top-selling noodle in India with 75 percent of the market, Maggi has regained 60 percent market share...
