by William Comcowich | Nov 21, 2018 | PR Measurement
Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...
by William Comcowich | Nov 16, 2018 | LinkedIn
LinkedIn says it has improved its Company Pages and rebuilt the Pages “from the ground up.” While the changes may not be earth shattering, the network for business professionals has introduced new tools and enhancements that PR and marketing professionals...
by William Comcowich | Nov 15, 2018 | Influencer Marketing
Research shows that micro-influencers, social media users with followings that are larger than average but smaller than those of celebrities and other popular influencers, garner higher engagement rates and greater trust. Now some say nano-influencers, or social media...
by William Comcowich | Nov 8, 2018 | Instagram
In its efforts to create new revenue streams, Instagram is adding a new advertising feature that may offer a new marketing option for businesses and others. The ad feature in the works, called Promote, will essentially mimic Facebook’s post boost option, an...
by William Comcowich | Nov 7, 2018 | Social Media Marketing
Twitter has evolved into a snarky battleground between fast-food restaurants. The restaurants’ corporate Twitter accounts routinely jibe each other in back-and-forth exchanges as they mock their competitors’ food. Sometimes the jokes are subtle and good...