by William Comcowich | Apr 26, 2018 | Data Analytics
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings. They’ve learned that collecting data and tracking metrics might be easier than finding actionable insights in the...
by William Comcowich | Apr 20, 2018 | Instagram
While Facebook gained most of the headlines (and Congressional attention) lately, its image-centric Instagram app has quietly introduced features to improve its service for both users and brands. Instagram’s anticipated “regram” feature may be the...
by William Comcowich | Apr 18, 2018 | Public Relations
In the old days PR handled media relations. Marketing oversaw advertising, promotional materials and gathering customer information through surveys and focus groups. PR focused on safeguarding the brand’s reputation, marketing on boosting sales. Today, PR and...
by William Comcowich | Apr 11, 2018 | Data Analytics
Some marketers are urging data-driven marketers to re-examine their practices in light of Facebook’s Cambridge Analytica scandal. They’re calling for greater emphasis on ethics regarding the use of customer data. The underlying problem isn’t...
by William Comcowich | Apr 3, 2018 | Marketing
According to a new Shareaholic Traffic Report, search engines referred more traffic to websites than social media last year. After years of strong growth by social media networks, it was the first time since 2014 that search engines sent more traffic to websites than...