by Flora Dallas | May 16, 2018 | Guest Post
In 1914, on route to interviewing Henry Ford, a reporter saw Ford cruising down the street in the new touring car, carefree with all the windows open. On investigation, the reporter found that Ford could regularly be seen test driving the new models around the streets...
by William Comcowich | May 11, 2018 | Marketing
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
by William Comcowich | May 8, 2018 | Content Marketing
B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...
by William Comcowich | May 1, 2018 | Instagram
Instagram Stories offers an incomparable PR and marketing tool. It’s an almost essential marketing method for brands targeting customers in their 20s. The Instagram Story feature lets you share photos and videos, but posts vanish after 24 hours unless added to...
by Michael Kling | Apr 27, 2018 | Online Reputation Management
Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...