by William Comcowich | Feb 28, 2018 | Facebook
Fewer people visit Facebook lately, new research reveals. The portion of Americans who use the service declined from 67 to 62 percent over the past year, according to the Infinite Dial research from Edison Research and Triton Digital. Facebook use has been growing...
by William Comcowich | Feb 20, 2018 | Content Marketing
Marketers and PR pros gain substantial advantages by snooping on competitors and gathering competitive intelligence through social media monitoring and measurement and other tactics. Insight into of competitors’ strengths and weaknesses can highlight where your...
by William Comcowich | Feb 16, 2018 | Social Media Measurement
Understanding competitors and their products can mean the difference between success and failure. In-depth competitor research is critical to know how your products and services stack up in the marketplace – if they are cheaper or more expensive, inferior or superior...
by William Comcowich | Feb 14, 2018 | LinkedIn
Publishers and brands may turn to LinkedIn because of diminishing organic reach on Facebook. Facebook recently announced that it will prioritize posts of users’ personal contacts and show fewer posts from publishers and other businesses in news feeds. LinkedIn...
by William Comcowich | Feb 7, 2018 | Snapchat
Snapchat’s recent recovery may cause brands to reconsider the messaging and social media app for public relations and marketing purposes. Leading up to the company’s recent earnings report, some analysts predicted Snapchat would lose users and income to...