by William Comcowich | Feb 1, 2018 | Facebook
Facebook’s latest algorithm tweak that places greater priority on local news could benefit local public relations. As part of its newfound desire to help society, Facebook announced it will show more stories from news sources in users’ local town or city....
by William Comcowich | Jan 26, 2018 | Instagram
Instagram just introduced the ability to add GIFs to its Stories feature, bringing a valuable communications tool to PR and marketing. GIFs (Graphics Interchange Format), developed in 1987 by CompuServe, provide an easy way to add motion to images. They remain one of...
by William Comcowich | Jan 23, 2018 | Marketing
As excitement builds ahead of the Winter Olympic Games that run from Feb. 9 to 25 in PyeongChang, South Korea, PR and marketing professionals may be thinking about campaigns linked to those Olympics. Experts urge them to think again. The United States Olympic...
by William Comcowich | Jan 19, 2018 | Marketing
The popularity of social messaging apps has increased tremendously the last couple of years. More people now use the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and...
by William Comcowich | Jan 16, 2018 | SEO
The new Google Search Console brings a significant improvement to search analysis. Search engine optimization (SEO) professionals and webmasters will be able to more easily analyze their website search standings and resolve issues. PR and marketing professionals will...