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Businesses will spend more on public relations as they recognize its value. Most marketers plan to increase internal staffing and overall spending on public relations over the next five years, according to a report released last year from the Association of National...
Facebook is testing a new section for local news, events and announcements. If Facebook introduces the section to all users, public relations and marketing for local businesses will gain an important new venue. Even PR and marketing teams that don’t typically...
Data can guide and improve marketing and PR decisions on audience acquisition, media outreach, messaging and other communications strategies. Data can reveal your organization’s most effective content — and the chances are that it’s only a fraction...
Even while cryptocurrencies and the underlying blockchain technology still puzzle most corporate executives and have yet to become acceptable in most commercial transactions, a burger chain has figured out how to apply blockchain technology to marketing and public...
Marketers are coming to terms with their role in promoting fake news – but only reluctantly and gradually. The time has come for marketers to accept their responsibility and work with other players to aggressively address the fake news epidemic that is plaguing both...
