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PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to...
2018 may be a turning point for public relations. 2018 becomes the year that PR must expand its turf, take on wider responsibilities in the new digital landscape, and document its successes. The alternative? Risk being assimilated by other communications functions. PR...
