by William Comcowich | Jul 9, 2019 | Influencer Marketing
Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
by William Comcowich | Jul 8, 2019 | Public Relations
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff. The...
by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
by William Comcowich | Jul 3, 2019 | Fake News
Although communication professionals in the U.S. and Canada agree fake news has become one of today’s most prominent issues, few organizations have systems or tools to spot or respond to fake news stories, a new survey reveals. More than half of surveyed...
by William Comcowich | Jul 1, 2019 | Media Monitoring
While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...
