Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. Last week we published the 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing. The following articles were the most popular of 2016 on other topics of import to PR and marketing. We hope the articles prove helpful to you in improving your PR and marketing skills in the coming year.
Happy New Year!
Bill
William J. Comcowich
Editor, Media Measurement News
PR Management
On Establishing C-Level Executives as Thought Leaders – the Role of PR
Chatbots: Will PR Again be Late to a New Communications Method
Why Key Messages are Essential for PR – and How to Create Them
Media Pitching
Why Journalists Loathe PR People
Be a Purple Cow and other Media Pitching Tips
Common PR Pitching Mistakes to Avoid
How Rapid Response Pitching can Produce Immense PR Value
Media Relations
12 Tips on Running Press Conferences that Produce Widespread Media Coverage
How to Prepare for Successful Media Interviews
How Rapid Response Pitching can Produce Immense PR Value
10 Often-Overlooked Ways PR Earns Journalists’ Attention & Wins Media Coverage
5 Ways to Avoid Saying “No Comment”
PR Writing
How to Write Photo Captions that Boost PR & Marketing Messages
9 Tips for Writing Outstanding Conclusions
8 Horrendous Press Release Headline Mistakes
Crisis Management
10 Assumptions to Save Your Organization in a PR Crisis
Major Steps to Develop a Social Media Crisis Plan that Actually Works
Trump’s Attacks Require New PR Crisis Response Methods
PR Crisis Plans Must Now Include Fake News Attacks
PR & SEO
Is PR Missing its SEO Opportunity?
Benefits of Integrating PR and SEO – and How to Do It
Video SEO: The Definitive Guide
Why Bing SEO is Vital – and How to Do It
PR Tactics
Are Press Releases a Waste of Time or an Effective PR Method?
The Truth about Free Press Release Distribution Services
How to Create Surveys to Produce Potent Publicity
Should PR & Marketing Learn to Speak Emoji
11 Tips for Conducting Stellar PR Interviews
How to Create Fantabulous Webinars that Deliver Kick-Ass Results
Content Marketing
7 PR & Content Marketing Lessons from Star Wars
What Types of Content Are Shared Most
The Power of Controversy as a Content Marketing Tool
Influencer Marketing
7 Steps to Develop Successful Influencer Marketing Campaigns
Many Influencer Marketing Campaigns Lack Proper Disclosures
Micro-Influencers an Overlooked yet Valuable PR & Marketing Strategy
Why Influencer Marketing Is Faltering and How PR Can Save It
Storytelling
Storytelling Proven Methods to Make Your Point
Visual Storytelling the Path to Your Audience’s Heart
Video in PR
How Video Live Streaming Fits into PR & Marketing
Virtual Reality: The Next Big Thing for PR and Marketing
How Major Brands Repurpose Videos across Social Media Networks
Social Media
PR Implications: the Fast-Growing News Reach of Social Media
How PR Can Use Social Media More Effectively
PR Measurement & Analytics
2016 Top 20 Blog Posts on Media Monitoring,
Measurement & Analytics for PR and Marketing
Bonus:
The 2016 PR Measurement Handbook
A FREE educational eBook for PR professionals
from CyberAlert LLC and Paine Publishing.
Contains 21 articles from 2015 in 74 pages with 40 illustrations.
About Glean.info
CyberAlert LLC Rebrands as Glean.info, Introduces New Media Measurement Dashboard
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
