by William Comcowich | Jul 21, 2017 | Public Relations
Some public relations veterans argue that the PR industry is slow to adopt new technology tools. PR veteran Bill Hankes argues in an article for Fast Company that the industry is failing largely because of its unwillingness to embrace new technology. Journalists...
by William Comcowich | Jul 20, 2017 | Marketing
Google has donated $706,000 euros (more than $800,000) to generate news stories solely through artificial intelligence. The Press Association, the national news agency for the UK and Ireland, and Ubs Media, a start-up specializing in data-driven news, will use the...
by William Comcowich | Jul 18, 2017 | Instagram
Inadvertent use of banned hashtags on Instagram can cause engagement to drop suddenly and steeply. Including even one banned hashtag will cause all the hashtags on the post to become undiscoverable on the network, in other words useless. That would be dreadful for...
by William Comcowich | Jul 17, 2017 | Influencer Marketing
Animals are showing they can be exceptional social media influencers. They offer several natural advantages over humans. They gain followers and produce enormous numbers of comments, likes and shares more easily than humans. People are naturally attracted to photos of...
by William Comcowich | Jul 17, 2017 | Twitter
Twitter Moments can offer a valuable PR and marketing tool. Twitter started collecting trending tweets in its Moments tab in 2015 and began allowing all users to create their own Twitter Moments last fall. The feature allows users to gather and organize related tweets...
