by William Comcowich | Apr 28, 2017 | Crisis Management
Interviews with almost two dozen leading chief communication officers (CCOs) and chief marketing officers (CMOs) show how they are responding to what some call unprecedented uncertainty caused by President Trump. Peppercomm and the Institute for Public Relations (IPR)...
by William Comcowich | Apr 27, 2017 | PR Measurement
PR often fails to gain budget resources and the respect of management because of poor measurement practices or the lack of measurement. The faulty measurement practices include bad metrics, misaligned goals, and failure to include social media in PR measurement, among...
by William Comcowich | Apr 26, 2017 | Facebook
Many marketers and digital publishers complain that Facebook has used algorithm tweaks to intentionally reduce the reach of brands in order to entice them to purchase more advertising. Companies have long complained about a decline in Facebook reach, but the trend may...
by William Comcowich | Apr 26, 2017 | Facebook
Facebook is by far the largest social media network and the largest traffic referrer. That means any changes to its news feed algorithm spark great interest among marketers. At Facebook’s recent F8 Conference, Adam Mosseri, vice president of news feed, provided...
by William Comcowich | Apr 25, 2017 | Marketing
Purpose-driven marketing has been around for years, but appears to be resurging. Several corporations sponsored purpose-driven campaigns during the last Super Bowl. Budweiser and 84 Lumber aired ads on immigration. Audi promoted equal pay for women and Kia promoted...