by William Comcowich | Apr 7, 2017 | Storytelling
Artificial intelligence cannot write stories and computer programs show no signs of taking over PR’s job of crafting brand stories any time soon. But AI and computer software may be able to help PR and marketing improve their storytelling capabilities and develop...
by William Comcowich | Apr 6, 2017 | Media Monitoring
Realizing the potentially substantial benefits of media monitoring, more law firms are monitoring online news and social media. Comprehensive media monitoring that identifies media mentions of their firms, attorneys, clients, specific court cases and new legislation...
by William Comcowich | Apr 5, 2017 | Twitter
PR and marketing dedicate considerable time and effort to growing Twitter followers for their brands, but many of those followers are likely fake bot accounts. Fake Twitter accounts are used to inflate follower numbers, send spam and boost interest in trending topics....
by William Comcowich | Apr 4, 2017 | Crisis Management
The General Mills reaction to negative buzz surrounding its Bring Back the Bees campaign demonstrates how a measured response can be the best strategy. In an effort to raise awareness of declining bee populations, General Mills removed Buzz, its Honey Nut Cheerio...
by William Comcowich | Apr 3, 2017 | Social Media Monitoring
Social media offers an interesting opportunity for brands to improve customer service and create deeper relationships with customers. Many or most brands don’t take advantage of that opportunity. Social media is often better than telephone calls for handling customer...
