by William Comcowich | Sep 17, 2018 | Marketing
SlideShare, once touted as an outstanding PR and marketing tool, is sliding into oblivion. In fact, former fans lament that the hosting service is already dead. Invented in India in 2009 to be a YouTube for presentations, SlideShare quickly became massively popular by...
by William Comcowich | Sep 13, 2018 | Guest Post
As Hurricane Florence begins to pound the Carolinas, corporate communications around the country will likely be urgently reviewing their disaster response plans. Some will feel more confident of weathering storms than others, and some may wish they had created crisis...
by Jessica Madrazo | Sep 12, 2018 | Social Media Marketing
If you’re striving to improve your business online, you’ve probably lost sleep over your social media pages. You might have wondered why your sales haven’t improved much, even though your posts are performing well. Social media marketing is not as easy as it...
by William Comcowich | Sep 11, 2018 | Facebook
Facebook Watch, a new platform for video shows, opens a new avenue for PR and marketing. The platform’s streaming video venue already offers hundreds of shows on a range of topics, including dramas, reality shows, and live streaming sports. According to...
by William Comcowich | Sep 11, 2018 | Social Media Measurement
Compared to other sectors, higher education funnels a sizeable sum into marketing: 18.5% of revenue on average according to Gartner Research. This has prompted some to grumble that marketing drains away valuable funds from other university departments. It also...
