by William Comcowich | Dec 13, 2018 | Crisis Communications
2018 saw many PR crises. In some cases, corporations handled controversies well. In other cases, not so well. Sometimes, the PR management was a major flub. While smaller companies and some well-known celebrities committed PR blunders this year, the three top PR...
by William Comcowich | Dec 13, 2018 | Social Media
Social media has officially surpassed print newspapers as the preferred news source for Americans. One-in-five U.S. adults say they often get news via social media, compared to 16% who often obtain news from print newspapers, according to the latest Pew Research...
by William Comcowich | Dec 12, 2018 | Marketing
PR and marketing experts typically express confidence in online videos, interactive digital content and other advance online strategies to reach customers and stakeholders. Here’s the rub: more than 25 million Americans cannot access broadband internet connection,...
by William Comcowich | Dec 10, 2018 | Facebook
The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...
by William Comcowich | Dec 10, 2018 | Social Media Marketing
2018 marked an inflection point for social media. Controversies over privacy and data security prompted social media users to question the value of social media and turn to more personal communications formats like messaging apps, according to new Hootsuite research...