by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...
by William Comcowich | Jul 3, 2019 | Fake News
Although communication professionals in the U.S. and Canada agree fake news has become one of today’s most prominent issues, few organizations have systems or tools to spot or respond to fake news stories, a new survey reveals. More than half of surveyed...
by William Comcowich | Jul 3, 2019 | Content Marketing
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
by William Comcowich | Jul 2, 2019 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and resume posting service. They tend to spend more time...
by William Comcowich | Jul 1, 2019 | Media Monitoring
While the number of professional journalists has fallen, the number of potential PR options has not. Instead, the media landscape has become increasing fragmented. Newsroom employment in the U.S. dropped 23% between 2008 and 2017, according to the Bureau of Labor...
