by William Comcowich | Jan 20, 2020 | Digital Marketing
Google’s decision to phase out cookies from its Chrome browser will upend online publishing and advertising. The internet giant will completely bar cookies from Chrome by 2022 and is already taking steps to restrict them. Chrome has 69 percent market share on desktop...
by William Comcowich | Jan 20, 2020 | Public Relations
AM, FM and online radio remain prominent channels for reaching consumers – and important outlets for PR departments and agencies to place business news stories. Radio is one of the most powerful mediums in the US, with a weekly reach of almost 90% among adults. More...
by William Comcowich | Jan 17, 2020 | Public Relations
Companies typically win accolades and favorable publicity when they donate to a charitable cause, especially if they chip in $1 million. But Amazon got burned in the media when it donated a million Australian dollars ($690,000 in US dollars) to Australian wildfire...
by William Comcowich | Jan 16, 2020 | Data Analytics
While data analytics has created great changes in business decision-making, many companies limit analytics to ad hoc initiatives or one-off actions. That’s according to the latest McKinsey Global Survey. “Companies still dragging their feet do so at their...
by William Comcowich | Jan 15, 2020 | Fake News
In a dangerous trend, more online manipulation campaigns seek to trick mainstream news media into spreading fake news stories and misinformation. A recent report from the research institute Data and Society calls that strategy “source hacking.” The...
