by William Comcowich | Jan 14, 2020 | Social Media Monitoring
Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...
by William Comcowich | Jan 13, 2020 | Media Relations
Despite technology advances, journalists say finding qualified, articulate experts and securing interviews with them remains a difficult task, according to a new survey. That hunger for expert sources creates an extraordinary public relations opportunity. Journalists...
by William Comcowich | Jan 13, 2020 | Social Media Measurement
Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information,...
by William Comcowich | Jan 10, 2020 | Public Relations
What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...
by William Comcowich | Jan 9, 2020 | Marketing
A new California law on hiring independent contractors complicates life for public relations and marketing agencies. Assembly Bill 5 (AB5), effective this year, limits the ability of businesses to classify workers as independent contractors rather than full-time...
