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January 2020 - Page 4 of 5 - glean.info

‘Black PR’ Emerges as a PR Menace

‘Black PR’ Emerges as a PR Menace What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...