by William Comcowich | Jan 8, 2020 | LinkedIn
LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....
by William Comcowich | Jan 7, 2020 | Social Media Marketing
Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Some may argue that it’s the single most critical activity. A social media presence is essential for practically all mid-size and large...
by Andre Oentoro | Jan 6, 2020 | Guest Post
When Instagram launched IGTV in June 2018, the Internet was thrown into a frenzy. People started calling it the vertical version of YouTube. Well, they’re not wrong. Instagram started as a photo-sharing app that expanded into video sharing (with a limit of 60...
by William Comcowich | Jan 6, 2020 | Measurement
Despite the much-publicized demise of print media, press releases remain one of the most important weapons in the PR arsenal. News releases sometimes prompt reporters to write original articles that bear no resemblance to the original press releases, though...
