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As businesses, schools and nonprofits close or revamp operations to limit the spread of the coronavirus, officially termed COVID-19, communications has become vital. Marketing and PR must rise to the occasion to relay important information to consumers, employees and...
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
As more organizations postpone or cancel events to contain the spread of the coronavirus, officially called Covid-19, many organizations are moving their events entirely online. On March 15, the CDC recommended cancelling or postponing events of more than 50 people...
Four pillars of American society are the arts, business, politics and sports. All have had recent major PR crises, but three of the quartets have failed PR Crises 101. Business, politics and sports were dragged screaming to admit their wrong doings by investigative...
Companies, non-profits and PR agencies with strong reputations receive more job applications from qualified candidates and retain first-rate employees. That’s why many communications and HR personnel strive to maintain favorable ratings on Glassdoor and other...
