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Logos relay the personality of your organization. They grab attention, make a strong first impression, distinguish your brand from competitors, and foster brand loyalty. When used properly, they imprint the brand’s identity on the minds of customer and others....
Webinars have seen a gradual increase in popularity as a marketing tool. That popularity only increased with the spread of Covid-19 lockdowns and proliferation of digital events. The number of webinars hosted on the ON24 platform jumped by more than 330% in March and...
LinkedIn’s new ebook Content Marketing in Times of Uncertainty offers a range of recommendations on how to better market on the platform following Covid-19 disruptions. Many recommendations encourage more use of the platform: post consistently, engage more, post...
These days, it’s hard to find a successful marketing campaign that doesn’t include video content. It’s not surprising, because video is one of the most effective types of marketing content out there. Entertaining videos with interesting and helpful content deliver...
Employers with a poor employer brand pay up to an additional $4,723 per employee hired, according to LinkedIn research. This clearly shows that employer branding isn’t just a buzz word. Traditionally human resources (HR) departments that oversee recruiting manage...
