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Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...
Extraordinary changes in media, society and communications have greatly altered public relations in recent years. Even in the last few years, the industry has changed. Acknowledging those significant changes to the industry, the International Association for...
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
In a search for additional revenue, more online publications are erecting paywalls that require paid subscriptions to view articles. The number of US readers who paid for online news over the past year increased four percentage points to 20%, according to the Reuters...
Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...
