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Hip journalists are embracing TikTok, a social media app of short looping video clips. Media outlets clearly see potential in TikTok. Public relations professionals may also find opportunity on the platform. While journalists still call their TikTok activities...
More companies now give increased attention and funding to corporate social responsibility (CSR). They understand that social responsibility can win media attention, public respect, and customer loyalty. New research also shows that socially responsible companies...
Social media networks are placing a renewed emphasis on combatting hate speech. If successful, the initiative could transform social media into a safer and more civil space. Together, the steps taken by social networks are extensive and unprecedented. Even if the...
There is no consensus among PR crises specialists about how a company should react during a PR disaster. Neither is there consensus on who should be the lead person that meets the press. The first four questions clients always asked me when they’re in a PR...
Most social media marketers yearn for more followers, but many commit common errors that cause embarrassment, unfollows and diminished brand reputation. While 86% of social media users follow at least one brand, they’re quick to unfollow when annoyed, reveals a...
