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The 2020 presidential campaigns are well underway. While political pundits, the news media and the general public are following the candidates’ comments and their campaigns’ operations, public relations and marketing professionals may also wish to follow...
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...
With the boom in working from home this year, the many people who listened to podcasts while commuting dwindled. Despite the substantial drop in podcast listeners due to Covid-19, podcasting remains a viable PR and marketing strategy. The much-predicted popping of a...
The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Most consumers prefer to find answers to their questions on a company’s website rather than...
Zoom has emerged as the go-to app for online meetings for PR and marketing professionals now working from home. Popularity of Zoom spiked this spring when employees were told to work from home to contain the spread of Covid-19. Even with all the experience on Zoom,...
