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Nextdoor Opens a Door to New Marketing Opportunities

by Michael Kling | Dec 24, 2020 | Marketing

Nextdoor Opens a Door to New Marketing Opportunities While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...

Influencer Marketing Proves Resilient, Looks to 2021 Rebound

by Michael Kling | Dec 23, 2020 | Influencer Marketing

Influencer Marketing Proves Resilient, Looks to 2021 Rebound The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...

12 Tips to Prepare Executives for Successful Media Interviews

by William Comcowich | Dec 22, 2020 | Media Relations

12 Tips to Prepare Executives for Successful Media Interviews While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for...

Top 2020 Public Relations Blunders and Lessons Learned

by Arthur Solomon | Dec 22, 2020 | Guest Post

Top 2020 Public Relations Blunders and Lessons Learned There have been a bevy of major PR blunders in 2020, some of them carryovers from previous years, like Boeing and Wells Fargo. There have also been new minor ones, like Major League Baseball’s sign stealing scandal. The Biggest Blunder Trophy, if there was one, goes...

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season 

by William Comcowich | Dec 21, 2020 | Public Relations

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season  As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Winning media mentions from earnings releases has become more challenging than ever. Media...
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