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While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...
The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...
While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for...
There have been a bevy of major PR blunders in 2020, some of them carryovers from previous years, like Boeing and Wells Fargo. There have also been new minor ones, like Major League Baseball’s sign stealing scandal. The Biggest Blunder Trophy, if there was one, goes...
As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Winning media mentions from earnings releases has become more challenging than ever. Media...
