by William Comcowich | Jun 29, 2018 | Social Media Monitoring
Social media users mention McDonald’s more than any other non-technology company. Research has found it’s the most talked about brand, along with Apple, Facebook, and Twitter. That abundance of social media commentary enables the fast-food chain to uncover...
by William Comcowich | Jun 28, 2018 | Facebook
Although Facebook stresses connecting people, its new Brand Collabs Manager focuses on the importance of social media influencers. The Brand Collabs Manager helps brands locate appropriate content creators by filtering them through a range of criteria, including...
by William Comcowich | Jun 27, 2018 | Public Relations
The first half of 2018 saw two outstanding PR stunts that attracted enormous media attention: the SpaceX launch of a Tesla Roadster into outer space and IHOP’s name change. The SpaceX Falcon Heavy rocket launched the bright red Tesla Roadster into outer space in...
by William Comcowich | Jun 26, 2018 | Digital Marketing
Luxury brands are going through a transition as millennials become a larger share of their customers. Millennials account for about 30 percent of luxury product buyers and that figure will increase 45 percent by 2025, says Claudia d’Arpizio at Bain & Company....
by William Comcowich | Jun 26, 2018 | PR Measurement
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with...
