by William Comcowich | Jun 5, 2018 | Facebook
Teens have abandoned Facebook in large numbers, new research reveals. About half (51 percent) of U.S. teens ages 13 to 17 say they use Facebook, down from 71 percent in 2015, according to a recent Pew Research Center survey. More teens say they use YouTube (85...
by William Comcowich | Jun 4, 2018 | Marketing
The 2018 Internet Trends Report from Mary Meeker, a partner at Kleiner, Perkins, Caufield & Byers, is one of the most anticipated studies on internet and technology trends. With 294 slides, it’s also the most comprehensive. In addition to internet use, the...
by William Comcowich | Jun 1, 2018 | Advertising
Companies typically distribute apologies with press releases and posts on their websites and social media accounts. Some major brands facing a public relations crisis might apologize in full-page newspaper ads. Facebook, Uber and Wells Fargo are investing substantial...
by William Comcowich | May 31, 2018 | Measurement
In the past, few companies placed corporate social responsibility (CSR) in the forefront of PR and marketing efforts. While some issued occasional press releases about their charitable donations, most gave CSR a low priority. Mainstream corporate America generally...
by William Comcowich | May 30, 2018 | Social Media Marketing
Some in PR and marketing believe that more social media posts generate better results. Intuition tells them that more work leads to greater reach, more engagement and overall more results. Counteractively, the fact is that less posting can lead to better results. Less...
