by William Comcowich | Oct 12, 2017 | Public Relations
Most public relations and marketing professionals have read about the increase in mobile internet access, social media news consumption and fake news. Recent Pew Research Center reports provide a deeper look into today’s changing digital media landscape....
by William Comcowich | Oct 11, 2017 | Measurement
A Google analytics executive says trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to capture and measure everything and anything,” said Janneke van Geuns, Google’s head of...
by William Comcowich | Oct 10, 2017 | Instagram
A new Instagram feature offers a valuable PR and marketing tactic. Instagram users can now poll followers within their stories. To create a poll, capture or upload an image or video as you normally would and click the “Poll” sticker. Like stories, the poll...
by William Comcowich | Oct 10, 2017 | Facebook
Facebook is referring less traffic to outside websites and the recent trend is prompting publishers and brands to promote their sites through other venues. Facebook surpassed Google as the top referral source in 2016, but recently fell back to second place, according...
by William Comcowich | Oct 6, 2017 | LinkedIn
B2B marketers and PR pros bemoaned the loss of the LinkedIn Groups API. LinkedIn terminated its API (application programming interface) for its groups this summer. That means marketers and other business networkers cannot post to LinkedIn Groups or view the forums...
