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Companies typically win accolades and favorable publicity when they donate to a charitable cause, especially if they chip in $1 million. But Amazon got burned in the media when it donated a million Australian dollars ($690,000 in US dollars) to Australian wildfire...
While data analytics has created great changes in business decision-making, many companies limit analytics to ad hoc initiatives or one-off actions. That’s according to the latest McKinsey Global Survey. “Companies still dragging their feet do so at their...
In a dangerous trend, more online manipulation campaigns seek to trick mainstream news media into spreading fake news stories and misinformation. A recent report from the research institute Data and Society calls that strategy “source hacking.” The...
Despite technology advances, journalists say finding qualified, articulate experts and securing interviews with them remains a difficult task, according to a new survey. That hunger for expert sources creates an extraordinary public relations opportunity. Journalists...
