by William Comcowich | Jan 17, 2020 | Public Relations
Companies typically win accolades and favorable publicity when they donate to a charitable cause, especially if they chip in $1 million. But Amazon got burned in the media when it donated a million Australian dollars ($690,000 in US dollars) to Australian wildfire...
by William Comcowich | Jan 16, 2020 | Data Analytics
While data analytics has created great changes in business decision-making, many companies limit analytics to ad hoc initiatives or one-off actions. That’s according to the latest McKinsey Global Survey. “Companies still dragging their feet do so at their...
by William Comcowich | Jan 15, 2020 | Fake News
In a dangerous trend, more online manipulation campaigns seek to trick mainstream news media into spreading fake news stories and misinformation. A recent report from the research institute Data and Society calls that strategy “source hacking.” The...
by William Comcowich | Jan 14, 2020 | Social Media Monitoring
Some leading brands have won substantial PR and marketing victories with social media command centers. Typically filled with monitors showing charts, graphs and more elaborate data visualizations, control rooms dedicated to monitoring and measuring trending social...
by William Comcowich | Jan 13, 2020 | Media Relations
Despite technology advances, journalists say finding qualified, articulate experts and securing interviews with them remains a difficult task, according to a new survey. That hunger for expert sources creates an extraordinary public relations opportunity. Journalists...
