by William Comcowich | Nov 12, 2019 | Facebook
Facebook hopes its new rebranding will increase understanding of its many apps and boost goodwill. Reactions to the new logo and rebranding effort announced last week have been varied – ranging mainly from unenthusiastic to ridicule. Some commentators said the new...
by William Comcowich | Nov 11, 2019 | Crisis Communications
The Federal Aviation Administration (FAA) may lift its ban on Boeing’s 737 Max aircraft early next year. But getting Boeing’s reputation off the ground is another issue. Boeing’s reputation went into a nosedive after one if its 737 Max aircraft crashed in...
by William Comcowich | Nov 11, 2019 | Influencer Marketing
New guidelines from the Federal Trade Commission (FTC) provide clarity to influencer marketing disclosure practices. The FTC’s Disclosures 101 for Social Media Influencers detail when and how influencers should reveal any “material connection” to brands when endorsing...
by William Comcowich | Nov 8, 2019 | SEO
Marking the end of an era, Google’s search engine will ignore Flash content on web pages and stop indexing standalone SWF files, an extension of Shockwave Flash, by the end of the year. Flash is a once popular software program used to develop animations for websites...
by William Comcowich | Nov 7, 2019 | PR Measurement
The overwhelming majority of public relations professionals (79%) say top management and boards demand more accountability and measurement than ever, according to the Communications Bellwether Survey from PR Week and Boston University. The growing importance of PR...
