by William Comcowich | Oct 7, 2019 | Data Analytics
Big data is touted as good medicine for business ills – something that can diagnose problems and lead to miraculous cures. At its best, big data can produce critical insights that impel improved business strategies. But big data has significant disadvantages. It’s...
by William Comcowich | Oct 4, 2019 | LinkedIn
LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...
by William Comcowich | Oct 3, 2019 | Fake News
Corporate communications professionals and others trying to refute fake news and misinformation face a quandary. When rebutting a falsehood, they worry they’ll repeat the misinformation and inadvertently strengthen it. They also ponder how much correct information is...
by William Comcowich | Oct 2, 2019 | Social Media Marketing
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all....
by William Comcowich | Oct 1, 2019 | Marketing
Marketing and PR pros may need to work a little harder and find more creative Halloween marketing ideas as Halloween spending is projected to dip this year. Shoppers say they’ll spend an average $86.27, down just slightly from last year’s record $86.79, according to...