by William Comcowich | Dec 19, 2018 | Social Media Monitoring
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
by William Comcowich | Dec 14, 2018 | Media Relations
As marketing and PR pros look forward to 2019, they’ll review trade shows scheduled throughout the year, select conferences to attend, settle on booth design, submit proposed presentations, decide on giveaways and events, and plan media outreach efforts. First...
by William Comcowich | Dec 13, 2018 | Crisis Communications
2018 saw many PR crises. In some cases, corporations handled controversies well. In other cases, not so well. Sometimes, the PR management was a major flub. While smaller companies and some well-known celebrities committed PR blunders this year, the three top PR...
by William Comcowich | Dec 13, 2018 | Social Media
Social media has officially surpassed print newspapers as the preferred news source for Americans. One-in-five U.S. adults say they often get news via social media, compared to 16% who often obtain news from print newspapers, according to the latest Pew Research...
by William Comcowich | Dec 12, 2018 | Marketing
PR and marketing experts typically express confidence in online videos, interactive digital content and other advance online strategies to reach customers and stakeholders. Here’s the rub: more than 25 million Americans cannot access broadband internet connection,...
