by William Comcowich | Nov 28, 2018 | Public Relations
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. The holidays are a busy season for everyone, according to standard belief. Like most of us, many reporters are away on vacation....
by William Comcowich | Nov 27, 2018 | Marketing
We recently listed our favorite blogs published by public relations professionals. In marketing, there are too many to mention. Marketers typically turn to online publications like Social Media Today and Social Media Examiner for social media marketing news and...
by William Comcowich | Nov 21, 2018 | PR Measurement
Even while PR gained greater responsibility for digital communications, confidence in the ability to accurately measure the ROI of digital PR (such as banner ads, SEO, etc.) declined from 63% to 58% among UK PR professionals, reveals the annual Digital PR and...
by William Comcowich | Nov 19, 2018 | Social Media Measurement
Sentiment analysis software that grades news articles and social media posts as positive, negative or neutral has become more popular in public relations, marketing, and competitive intelligence. Companies use social media sentiment analysis to gauge changes in...
by William Comcowich | Nov 16, 2018 | LinkedIn
LinkedIn says it has improved its Company Pages and rebuilt the Pages “from the ground up.” While the changes may not be earth shattering, the network for business professionals has introduced new tools and enhancements that PR and marketing professionals...
