by William Comcowich | Oct 1, 2018 | Facebook
Facebook suffered a security breach that allowed hackers to access 50 million user accounts. Although the company responded to the breach swiftly, it faces a public relations nightmare that may further damage user trust. Hackers exploited a software vulnerability that...
by William Comcowich | Oct 1, 2018 | Marketing
Two large brands announced name changes last week. Weight Watchers is slimming its name down to WW. Dunkin’ Donuts will now be simply Dunkin’. “Donuts” is gone but the apostrophe stays. The companies changed names for similar reasons, but PR and marketing...
by William Comcowich | Sep 28, 2018 | PR Measurement
PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts decry advertising value equivalency (AVE), which compares the value of earned media to advertising of similar size and...
by William Comcowich | Sep 27, 2018 | Public Relations
Americans have become sharply divided over their views of the media, as trust in the media has diverged along party lines. Republicans are far less likely to trust the media, new research reveals. Most Democrats (82%) say they support the news media’s watchdog role,...
by William Comcowich | Sep 25, 2018 | Podcasts
Too many mouths and not enough ears may sound like a condemnation of politics. Not in this case. It’s a shorthand evaluation of the current market for podcasts. Panoply, the podcasting unit created by Slate magazine, recently laid off most of its staff and announced...
