by Michael Kling | Jun 17, 2020 | Digital Marketing
Webinars have seen a gradual increase in popularity as a marketing tool. That popularity only increased with the spread of Covid-19 lockdowns and proliferation of digital events. The number of webinars hosted on the ON24 platform jumped by more than 330% in March and...
by Michael Kling | Jun 16, 2020 | Measurement
LinkedIn’s new ebook Content Marketing in Times of Uncertainty offers a range of recommendations on how to better market on the platform following Covid-19 disruptions. Many recommendations encourage more use of the platform: post consistently, engage more, post...
by Michael Kling | Jun 12, 2020 | Internal Communications
Business executives typically speak about onboarding new employees, but as millions of workers return to offices over the coming months, reboarding will be top of mind. Only 10% of communications executives and senior leaders had done extensive planning for the return...
by Michael Kling | Jun 11, 2020 | Facebook
Facebook has introduced its news section to all US users, a move that could have significant implications for PR and news consumption. For PR, the value of earned media placements in mainstream publications escalates with distribution on Facebook. Corporate PR and...
by Michael Kling | Jun 2, 2020 | Public Relations
While many PR agencies bemoan responding to requests for proposals (RFPs), submitting RFP responses can win new clients and generate significant revenue. PR and advertising agencies on average win the highest percentage of RFP bids (63%), followed by legal services...
