by Azat Eloyan | Sep 12, 2019 | Guest Post
Mobile traffic today is equally important as desktop traffic. In 2018, 58% of site visits were from mobile devices, according to research from SimilarWeb. This number is estimated to rise drastically in the coming years. The surge of mobile devices is logical...
by Rebecca Hill | Sep 9, 2019 | Guest Post
Social media is a superb channel for internet marketers aiming to promote their products and reach potential customers. Great marketing on social media can impact business positively by creating devoted brand advocates and driving leads and sales. However, marketers...
by Arthur Solomon | Sep 3, 2019 | Guest Post
The English language has evolved over the years. Language in PR, marketing and advertising, has not always changed for the best. A few examples: Used cars have disappeared from the lexicon in the United States. Now we have “pre-owned cars” or “certified pre-owned...
by Rodney Laws | Aug 28, 2019 | Guest Post
PPC (pay-per-click) advertising is the reliable performer of the digital marketing world. It scales like nothing else, offers unparalleled targeting possibilities, and — if used correctly — doesn’t charge you anything unless it’s producing conversions, making it...
by Arthur Solomon | Jun 24, 2019 | Guest Post
During my PR career, some of my clients have experienced PR crises nationally and also internationally. Despite the PR tenets that by-the-book crises communication firms advocate, the one aspect of a crisis that most bothered clients was the daily negative news...
by Christine Soeun Choi | May 21, 2019 | Guest Post
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
