by Kelsey Hawkins | May 17, 2019 | Guest Post
Consumers are more socially conscious than ever. They expect the brands they support to give back to the community and be environmentally responsible. According to a poll by Futerra, around 88% of consumers say they’d prefer to purchase goods and services from...
by Arthur Solomon | May 10, 2019 | Guest Post
Some time ago, the executive vice president of a PR firm wrote an article about qualities she looks for in a new hire. The list included traits that are valued in a PR person, like being a self starter, having good people skills, being motivated, being creative, and...
by Nora Mork | May 7, 2019 | Guest Post
Many PR tasks simply need to be done, but are repetitive, boring and time consuming. You could be holding back your business or career if you’re not dedicating your limited time properly and wasting it on tasks that could be automated. You can actually automate many...
by Arthur Solomon | May 2, 2019 | Guest Post
Public relations professionals can learn many PR lessons by paying attention to the political scene. My first job in PR was with a political firm, where I worked on local, statewide and presidential campaigns. During my days on the campaign trails I learned a lot of...
by Arthur Solomon | Apr 23, 2019 | Guest Post
During her tenure as White House press secretary, Sarah Huckabee Sanders’ relationship with the media during her briefings has been less than cordial. She has been accused of berating reporters, dodging questions, giving incomplete answers, calling printed stories and...
by Kamy Anderson | Apr 22, 2019 | Guest Post
Social media offers one of the best ways to extend one’s reach and interact with target audiences. It provides a substantial number of opportunities for growth and helps businesses raise awareness to build a stronger brand. Having said that, many PR and marketing...
