by Arthur Solomon | Apr 11, 2019 | Guest Post
“There’s no such thing as bad publicity” is a proverb attributed to P.T. Barnum, the famous showman and politician. (Is there a difference?) Oscar Wilde, the Irish poet and playwright, wrote, “There is only one thing in the world worse than being talked about, and...
by Arthur Solomon | Apr 2, 2019 | Guest Post
“Timing is everything” is a quote attributed to many people but is especially relevant to comedians and PR people. (And that’s not a joke.) To those readers who are too young to remember “The George Burns & Gracie Allen” TV shows of the 1950s, I suggest watching...
by Daniela McVicker | Mar 11, 2019 | Guest Post
If you’re reading this article, you’ve already avoided making your first mistake as a digital marketer: not planning your first marketing campaign thoroughly. A carefully planned, organized, and well thought-out marketing campaign can generate substantial web traffic...
by Christine Soeun Choi | Mar 6, 2019 | Guest Post
How well do you know your brand reputation? In today’s ever-connected landscape, managing your brand means staying atop countless channels: websites, online videos, reviews, bulletin boards, forums, broadcast TV, social media … you get the picture. What are the...
by Adelina Benson | Feb 26, 2019 | Guest Post
Over the last few years, companies have changed how they recruit new talent. Job candidates have gained more power in the hiring process. Employee recruiting is now more costly and time-consuming for companies, as they fight for top talent and treat well-qualified job...
by Arthur Solomon | Feb 18, 2019 | Guest Post
Journalists know that everyone has an agenda — especially PR clients. If they didn’t, they wouldn’t hire PR consultants. To paraphrase the late, great New York Times columnist Russell Baker: Being a reporter often means being lied to. Unfortunately, PR people...
