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It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
For the past several years I, as many others, have compiled year-end lists of companies and individuals that caused or mismanaged PR crises. Last year, many individuals, corporate entities, politicians, and media personalities deservedly suffered negative publicity...
Last year, I wrote an article for this blog about repeat performers in the circus of PR crises. 2018 proved that media blunders are endemic in business, sports, entertainment and politics. Because there were so many political miscues, my 2018 list is dominated by...
When I left journalism for public relations because New York City dailies I worked at ceased publication, it took me a while to adjust to writing business propaganda disguised as news. (Merriam-Webster definition of propaganda: the spreading of ideas, information, or...
Surveys offer a valuable tool to better understand how customers feel about a brand, the company’s products and how they compare to competing products. That information helps brands improve products and market their wares more effectively. To collect data that’s...
Ephemeral content on social media refers to posts with a limited lifespan such as stories and live videos on Snapchat, Facebook and Instagram which disappear 24 hours after being posted. Snapchat introduced the idea of temporary posts when it debuted in 2011. Back...
