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Corporations and government agencies often issue Requests for Proposals (RFPs) to select PR agencies and other PR services. But here’s an eye-opener: Most agencies loathe RFPs. They’re time-consuming, cumbersome and expensive. They rarely result in new clients....
A formal education should be a requirement for anyone in PR, because it broadens one’s thinking, especially if they take liberal arts programs and minimize business courses. But there’s no education like actually “doing it,” as I did, tuition free, when I landed my...
The saying goes that “Any press is good press.” But how true is it? To find out, Stanford University researchers examined how New York Times book reviews impacted sales. They found that bad reviews caused book sales to drop 15% if the author was already well-known....
Producing high-quality and reliable products and services is no longer enough. Businesses must build – or rebuild trust – to connect with employees, customers and other stakeholders. The 2020 Edelman Trust Barometer reveals that despite a strong global economy and...
AM, FM and online radio remain prominent channels for reaching consumers – and important outlets for PR departments and agencies to place business news stories. Radio is one of the most powerful mediums in the US, with a weekly reach of almost 90% among adults. More...
Companies typically win accolades and favorable publicity when they donate to a charitable cause, especially if they chip in $1 million. But Amazon got burned in the media when it donated a million Australian dollars ($690,000 in US dollars) to Australian wildfire...
