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The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
Consumer perceptions of brands have changed based on how brands have behaved during the coronavirus pandemic, new research reveals. Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the epidemic, according to research...
PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end there. PR can take many additional steps to amplify most any positive media mention. Social media. Share the media mention on social media platforms like Twitter,...
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...
If you’re operating an e-commerce platform or working in PR or marketing, you probably know how crucial it is to acquire your customers’ feedback on your products and services. Almost 95% of customers read reviews before they make an online purchase, according...
