by William Comcowich | Jul 12, 2019 | Public Relations
More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
by William Comcowich | Jul 11, 2019 | Instagram
New research indicates that Instagram engagement dropped this year, a potential concern for marketers. The engagement rate of brands dropped from 1.54% on April 15 to 0.8% on June 23, reveals a Trust Insights analysis that examined more than 1.4 million posts and more...
by William Comcowich | Jul 10, 2019 | Public Relations
Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
by William Comcowich | Jul 9, 2019 | Influencer Marketing
Some marketers believe virtual influencers, computer-generated characters, will soon dominate influencer marketing. Lil Miquela, who has accumulated 1.6 million followers since joining Instagram in 2016, is typically cited as the first and most popular virtual...
by William Comcowich | Jul 5, 2019 | Nonprofits
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and raising awareness and approval of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with...