by William Comcowich | Feb 12, 2019 | Marketing
A new Amazon update to Alexa may prompt brands to revise their email marketing strategies. Email users can now access and manage their inboxes with voice commands. They only need to connect to their email service, be it Gmail, Outlook or another service, through the...
by William Comcowich | Feb 11, 2019 | Twitter
Periscope, Twitter’s live streaming video app, introduced a new interactive feature that lets hosts invite guests to participate in live audio broadcasts. The new feature opens a new communications venue for influencers as well as brands. It’s much like...
by Christine Soeun Choi | Feb 7, 2019 | Guest Post
It can be frustrating to not have a big marketing budget. When you want to try many different strategies to reach your customers, know this: You can absolutely connect with your customers in meaningful ways and boost sales without a large marketing budget. Here are a...
by William Comcowich | Feb 4, 2019 | Facebook
Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...
by William Comcowich | Jan 30, 2019 | Influencer Marketing
Aspiring Instagram influencers are flooding the network with fake sponsored content. The posts look remarkably like paid-for ads. They praise products and include branded hashtags and wording designed to mimic real sponsored content. A photo of a cup of coffee will...
