by William Comcowich | Jan 29, 2019 | Social Media Measurement
While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...
by William Comcowich | Jan 25, 2019 | Media Relations
How important is an online corporate newsroom? All journalists – 100 percent – say having an online newsroom is important, and 44% say it’s very important, according to a survey by TEKGroup International. Other key takeaways from the 2019 online newsroom survey...
by William Comcowich | Jan 23, 2019 | Data Analytics
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
by William Comcowich | Jan 21, 2019 | Facebook
Facebook’s seemingly never-ending scandals and negative publicity may prompt a backlash that threatens its future. It its most recent controversy, a New York Times investigation revealed that Facebook provided about 150 business partners, including Microsoft, Amazon...
by William Comcowich | Jan 21, 2019 | Influencer Marketing
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....