by William Comcowich | Dec 19, 2018 | Social Media Monitoring
While marketers seek to better understand customers through social media listening and other methods, they struggle to gain meaningful insights that can improve the customer experience, new research reveals. “While marketers are listening for the voice of the...
by William Comcowich | Dec 12, 2018 | Marketing
PR and marketing experts typically express confidence in online videos, interactive digital content and other advance online strategies to reach customers and stakeholders. Here’s the rub: more than 25 million Americans cannot access broadband internet connection,...
by William Comcowich | Dec 10, 2018 | Facebook
The new Facebook group stories offers brands a new way to increase engagement and communicate with audiences. The social media platform is introducing stories to Facebook Groups for Pages globally, after first introducing the feature earlier this year. The feature...
by William Comcowich | Dec 10, 2018 | Social Media Marketing
2018 marked an inflection point for social media. Controversies over privacy and data security prompted social media users to question the value of social media and turn to more personal communications formats like messaging apps, according to new Hootsuite research...
by William Comcowich | Dec 7, 2018 | Social Media Marketing
Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...
