by William Comcowich | Oct 23, 2018 | Influencer Marketing
Micro-influencers deliver seven times more engagement on Instagram than influencers with more followers, according to new research. The influencer marketing platform SocialPubli.com analyzed the last three campaigns completed by more than 100,000 influencers...
by William Comcowich | Oct 19, 2018 | Facebook
Two years ago, Facebook admitted it had drastically overstated video views on its platform. Its miscalculation inflated average viewing times by 60 to 80 percent, it admitted. Now, advertisers suing Facebook say the social media network knew about the erroneous...
by William Comcowich | Oct 18, 2018 | Data Analytics
Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
by William Comcowich | Oct 15, 2018 | Content Marketing
The just-released B2B Content Marketing 2019: Benchmarks, Budgets and Trends report from MarketingProfs and the Content Marketing Institute offers a wealth of statistics and insights. Understanding industry trends and best practices of leading B2B content marketers...
by Erica Sunarjo | Oct 11, 2018 | Guest Post
Surveys offer a valuable tool to better understand how customers feel about a brand, the company’s products and how they compare to competing products. That information helps brands improve products and market their wares more effectively. To collect data that’s...
