by Angelina Harper | Sep 26, 2018 | Guest Post
Ephemeral content on social media refers to posts with a limited lifespan such as stories and live videos on Snapchat, Facebook and Instagram which disappear 24 hours after being posted. Snapchat introduced the idea of temporary posts when it debuted in 2011. Back...
by William Comcowich | Sep 18, 2018 | Cause Marketing
Social media provides associations a powerful tool to recruit members and promote their cause. The Canadian Medical Association (CMA) provides an example. The CMA turned to social media to promote its “Demand a Plan” campaign that urged development of a national...
by William Comcowich | Sep 18, 2018 | Marketing
Brands will soon be busy preparing holiday marketing campaigns as the end of the year approaches. While the holidays mean Christmas and Thanksgiving for most people, the truth is that holidays occur year round. Hardly a week passes without some sort of day of...
by William Comcowich | Sep 17, 2018 | Marketing
SlideShare, once touted as an outstanding PR and marketing tool, is sliding into oblivion. In fact, former fans lament that the hosting service is already dead. Invented in India in 2009 to be a YouTube for presentations, SlideShare quickly became massively popular by...
by William Comcowich | Sep 13, 2018 | Guest Post
As Hurricane Florence begins to pound the Carolinas, corporate communications around the country will likely be urgently reviewing their disaster response plans. Some will feel more confident of weathering storms than others, and some may wish they had created crisis...
